Overherd built an anonymous social platform where 500,000+ users earn rewards for the content they create, across Base, Sei and Worldcoin. Users don't know which chain they're on. They don't pay gas. The blockchain is invisible. Here's how Biconomy made that possible.
Social media has a simple problem: users create the value, platforms take the profit.
You post. You engage. You build an audience. The platform sells ads against your content and keeps the money. Creators get exposure. Platforms get revenue. That's the deal.
Overherd flipped it. What if users got paid for the attention they generate? Not through brand deals or sponsorships. Direct payment. Create content, earn rewards.
The idea is simple. Making it work for half a million people across three blockchains without them ever knowing they're using crypto? That's the hard part.
The Execution Problem
Building a social app where users earn crypto sounds straightforward until you try to actually pay them.
Here's what reward distribution across multiple chains actually requires:
Users exist on different networks. Some are on Sei. Others on Base. Some on Worldcoin. Each user needs to receive rewards without knowing or caring which chain they're on.
Then there's the wallet problem. Most social media users don't have crypto wallets. They don't know what gas is. They've never signed a transaction. If claiming rewards requires downloading MetaMask, connecting a wallet, and paying transaction fees, you've already lost them.
And scale matters. Overherd has over 500,000 active users. That's half a million people who expect Web2 simplicity. One confusing error message, one gas fee prompt, one "connect wallet" screen, and users stop trusting the system.
"We needed reward distribution to feel like clicking a button on any Web2 app," the Overherd team explains. "Users shouldn't need to know what blockchain is."
The Solution: Infrastructure That Disappears
Overherd built on top of Biconomy's infrastructure. At the heart of this is Biconomy Nexus, the smart account implementation that Overherd chose for its users.
Here's what Biconomy provides to make this work:
Smart Accounts (Biconomy Nexus)
Each user gets a Nexus smart account. These accounts enable smoother functionality so users don't need to think about what chain they're on, don't worry about bridges, and don't need to worry about gas.
Gasless Transactions
Users never pay gas fees. Overherd sponsors all transaction costs through Biconomy's cross-chain gas infrastructure. Overherd pays gas from a single gas tank to sponsor transactions for all chains. Users just click "claim" and get their rewards.
Multi-Chain Support
Users on Sei, Base, and Worldcoin all use the same simple interface. Biconomy handles the complexity of supporting multiple chains in the background.
The setup is simple from the user's perspective: create content on Overherd. The platform tracks engagement and calculates earnings. When users want to claim rewards, they click a button. That's it.
Behind the scenes, Biconomy Nexus accounts and gasless infrastructure handle everything. The user doesn't see chains. They don't see transaction hashes. They just see their rewards.
The entire system is designed around one principle: the blockchain should be invisible.
How It Works in Practice
Let's walk through what happens when a user claims rewards.
You post content on Overherd. It gets attention. You've earned rewards. You want to claim them.
You open the app and click "Claim Rewards."
What happens next:
Your Biconomy Nexus account processes the claim. Whether you're on Sei, Base, or Worldcoin, the experience is identical. You don't select a network. You don't approve a transaction. You don't pay gas.
The infrastructure handles everything. Overherd sponsors the gas through Biconomy's cross-chain gas system. Your rewards appear in your account.
You didn't interact with a blockchain. You didn't connect a wallet. You didn't choose a network. You just claimed what you earned.
That's the entire experience. Simple. Invisible.
The Account Model
Each user has a Biconomy Nexus smart account, but they don't realize it.
These smart accounts are what make the entire system work. They let users exist across multiple chains without understanding what that means. They enable gasless transactions so users never see fee prompts. They abstract away all the complexity that normally makes crypto unusable for mainstream users.
Users aren't forced to understand smart accounts. They don't manage seed phrases or private keys. They just use the app. The Nexus account handles the blockchain interactions in the background.
This is what "infrastructure that disappears" actually means. The technology is there, doing critical work, but users never see it.
Why This Matters for Social Apps
Social media platforms have always extracted value from users. You create content. The platform monetizes it. You get nothing.
Overherd proves there's another model. Users create value, users get rewarded. Not through complicated token economics or platform-specific currencies. Real rewards, claimable on the chain where the user already exists.
This matters because it changes the incentive structure. When users earn directly from their content, they're more engaged. When claiming rewards is as easy as clicking a button, they actually do it. When the blockchain is invisible, adoption becomes possible.
And it's only possible because of modular infrastructure. Overherd didn't need to become a blockchain company to build a blockchain-powered product. They built the social layer. Biconomy provided the execution layer. The two systems integrate because they're designed to be composable.
The Bigger Picture
Here's the pattern emerging in consumer crypto:
Products that succeed are the ones where users don't know they're using crypto. The blockchain is infrastructure, not a feature.
Overherd handles the content and community. Biconomy handles the cross-chain rewards and account management.
Neither tries to do the other's job. The result is a product that feels like Web2 but runs on Web3 rails.
For users, this means social apps that actually reward them for their attention. No wallet setup. No blockchain jargon. Just create, earn, claim.
For developers, this means building consumer apps without rebuilding the entire crypto stack. Overherd went from concept to 500,000+ users because they didn't have to solve cross-chain orchestration themselves.
Anonymous social platforms now have their payment layer, and users don't even know it's there.
Ready to build social apps that reward users?
Learn about Overherd: overherd.xyz
Learn about Biconomy's infrastructure: Docs